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Communicating For Change (Day 2)

Saturday, January 20, 2007

Workshop description:

Communications is a crucial, but often overlooked, component of our social justice work! While we are aware that the use of communications and public education tools are integral to raising public awareness and changing attitudes, we have not institutionalized within our organizations the ability to do effective communications and media advocacy.

This interactive, hands-on workshop will be an opportunity for participants to learn the key building blocks needed to plan for and implement strategic communications and media plans in their organizations.

Participants will learn how approaching media advocacy as a system and not as a quick fix for special events or crisis response can help organizations work collaboratively to implement communications plans, develop proactive media messages, and strategize more effectively in getting the message out about our issues.

When: Saturday, January 20, 2006, from 9:30am - 12:30pm

Where: Ready To Learn Providence, 945 Westminster St., Providence, RI 02903 (map)

Trainer: Karen Jeffreys, Project Coordinator, RICADV

Karen Jeffreys joined the staff of the Rhode Island Coalition Against Domestic Violence (RICADV) in 1996 as the Director of Communications, where, for ten years, she was responsible for the planning, development and implementation of the RICADV’s communications, including special events, media relations, and public awareness activities.

She currently is coordinating a project on the national level working with the other state domestic violence coalitions to develop strong communications/public relations capacity and infrastructure within the domestic violence movement. The goal of the project is to build the communications capacity of state coalitions so they can better assist in the work of ending domestic violence by building social intolerance through public awareness and improved coverage of domestic violence through the media.

Ms. Jeffreys received a Bachelor’s Degree in Sociology from East Carolina University. Upon her graduation, she worked as the Field Organizer for North and South Carolina at Bread for the World, a national anti-hunger organization. Following that, she was employed for several years as an Organizer for the Coalition for Consumer Justice in Providence, Rhode Island and then as Coordinator for the HOME Coalition, a nine organization collaboration of statewide low-income housing, homeless and welfare right organizations working in Boston, Massachusetts. Her subsequent work experience included Community Organizer positions at the Massachusetts Affordable Housing Alliance and the Massachusetts Law Reform Institute as well as serving as the Project Coordinator for the Citizen’s Housing and Planning Association and the Statewide Campaign Coordinator for the Coalition for Basic Human Needs.

Ms. Jeffreys has been actively involved in fighting for social and economic justice for over twenty years. Through her hands-on experience with community organizations working on such issues as hunger, homelessness and housing, health care, welfare rights and domestic violence, she has developed a commendable level of expertise in organizing, public policy and public relations work.

Training materials: See Communication

Event Link: http://newrootsprovidence.org/calendar/event/communicating-for-change-day-2