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Communications Part 3: Effective Media Tools for Your Communications Work

Wednesday, April 18, 2007

Note: Registration priority is given to those who have attended the previous communications workshops.

Workshop description:

Communications is a crucial, but often overlooked, component of our social justice work! While we are aware that the use of communications and public education tools are integral to raising public awareness and changing attitudes, we have not institutionalized within our organizations the ability to do effective communications and media advocacy.

This interactive, hands-on workshop will be an opportunity for participants to learn the media tools needed for your organization to achieve the media attention it desires (and deserves). This workshop will help participants understand all the various press materials you need to reach the media (press release, press statements, PSAs, etc.), when the press materials are used and to who the press materials should be sent. Finally, participants will learn the key steps in developing relationships with journalists, the foundation to your media work.

When: Wednesday, April 18, 2007, from 9:30am - 12:30pm

Where: Casey Family Services, 1268 Eddy St., Providence, RI 02905 (map)

Trainer: Karen Jeffreys, Project Coordinator, RICADV

Karen Jeffreys has been actively involved in fighting for social and economic justice for over twenty years. Through her hands-on experience with community organizations working on such issues as hunger, homelessness and housing, health care, welfare rights and domestic violence, she has developed a commendable level of expertise in organizing, public policy and public relations work

Karen Jeffreys joined the staff of the Rhode Island Coalition Against Domestic Violence (RICADV) in 1996 as the Director of Communications, where, for ten years, she was responsible for the planning, development and implementation of the RICADV’s communications, including special events, media relations, and public awareness activities.

Ms. Jeffreys now works on a national effort to combat domestic violence.

Event Link: http://newrootsprovidence.org/calendar/event/communications-part-3